When deciding on how to best spend my time, I often ask myself to isolate what my purpose is, with the intention to then set out tasks that are in line with this. Seemingly such a clear and obvious path, and yet, this often leads me to want to spend more time writing, reading, training in line with copy writing and editing. But then also yoga! Everything to do with sharing yoga. And painting! And artistic expression in general. But, then I think, wait, I studied my ass off for years for a PhD in History, so shouldn’t I be working on post-doc fellowships and research proposals …
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In the past few weeks I have poured my time and energy into launching a new business, YOGICOMM. This is a start-up venture I am funding and running entirely on my own. The business model is simple and limited, as are my technical capabilities, and this allows me to remain highly flexible and responsive whilst I observe and learn with acute interest how the service is used and enjoyed. It is thrilling, but it is also demanding and comes with weighted responsibility; every ounce of work is my own and if I don’t show up, nothing happens.