In the past few weeks I have poured my time and energy into launching a new business, YOGICOMM. This is a start-up venture I am funding and running entirely on my own. The business model is simple and limited, as are my technical capabilities, and this allows me to remain highly flexible and responsive whilst I observe and learn with acute interest how the service is used and enjoyed. It is thrilling, but it is also demanding and comes with weighted responsibility; every ounce of work is my own and if I don’t show up, nothing happens.
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At some point during this dark void of frustration and flagellation (that loomed over every minutae of my everyday life, just like my research and dissertation had done for 4 years prior), I came to the realisation that I never wanted to fill a conventional job profile in any case. If my ‘skills’ and title were to serve me in any way it should be to enable me to not have to have a ‘9 to 5’. But, it is very difficult to think of oneself as a cog in the economy, and not employed gainfully, whilst being in a city.