In the past few weeks I have poured my time and energy into launching a new business, YOGICOMM. This is a start-up venture I am funding and running entirely on my own. The business model is simple and limited, as are my technical capabilities, and this allows me to remain highly flexible and responsive whilst I observe and learn with acute interest how the service is used and enjoyed. It is thrilling, but it is also demanding and comes with weighted responsibility; every ounce of work is my own and if I don’t show up, nothing happens.
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